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I was on some news site when I saw the following ad:

Stop Your Weight Struggle

This pisses me off. I mean, come on, if this woman is overweight, then I am the fucking Goodyear blimp! I am so sick and tired of attractive, healthy people thinking they are fat because of the unrealistic images being protrayed in the media. It's just wrong. Too many young women are developing eating disorders and wreaking havoc on their health because of negative body image. It's got to stop! </rant>

Comments

( 7 comments — Leave a comment )
(Anonymous)
Jun. 30th, 2005 02:25 pm (UTC)
My guess is that they're trying to imply that you can look like that *after* the diet - ie, that she's a "success" story because she can now button her tiny pants.

*sigh* You're right about all of the negative images, though. All one can do is try not to buy the products. For instance, I don't buy magazines except for home magazines, and they usually don't have as much body-portrayal issues.
spwebdesign
Jun. 30th, 2005 02:29 pm (UTC)
Well, except that this woman apparently *can't* button her jeans!
sonata960
Jun. 30th, 2005 03:20 pm (UTC)
I interpreted that she's in the process of buttoning them, as it looks like they fit to me.

What do I know, thought ;)
treacle_well
Jun. 30th, 2005 05:51 pm (UTC)
I agree with spwebdesign that it looks like she's struggling to button the jeans and can't. C'mon, look at the expression on her face. That is not a "gee I'm so happy I can button my pants again!" look.
sonata960
Jun. 30th, 2005 02:29 pm (UTC)
That was me, BTW. Issues with being logged in.
elgatocurioso
Jun. 30th, 2005 03:40 pm (UTC)
It does look like she's struggling to get them on, with the lip biting thing and all. An ambiguous and confusing advertisement purporting to make your life completely better... didn't see that one coming.
am0
Jul. 3rd, 2005 05:14 pm (UTC)
Weight
The AMA and our government are pushing this whole weight consciousness thing, as well as the cholesterol and blood pressure things, to improve business for doctors and hospitals. In a European study of twins, one slightly to somewhat overweight and the other having consciously lost weight, losing weight gives you 85% higher mortality. Losing weight is hard on your body. Lose weight and die!
( 7 comments — Leave a comment )

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